Our Services
Attention to detail with empathetic focus on your business
What We Do
Our Services
We pride ourselves in helping your company provide amazing new experiences for your customers. Whether that be research into how your customers think, act and buy or developing the products, services and experiences that they desire, we are committed to providing the highest levels of service to you. Further, we specialize in executive training, from executive leadership to program manager, helping your own teams innovate using a human centered design process.
Customer Research & User Experience
Fundamental to improving your business beyond operatoinal optimizations and squeezing out efficiencies, new value and experiences that resonate with customers are the only way to drive growth and build new revenue streams. Work with us to discover new customer opportunities.
Customer Discovery and Market Research
Identifying implicit attitudes, beliefs, and values in your customer base, we link human needs with data analytics to identify new businesses.
Product Analysis
Let us take a look at your current product portfolio, and do a deep dive into performance and analysis. Where are your decisions actually making a impact felt by customers?
Brand Analysis
How is your story looking compared to your competition? Are the communications you're putting out saying the right things, reaching the right people in the right way?
Product Development
Our basis in successful product design and development can lend you development help when you need it the most. From a background based in business, engineering and industrial design, our team can give you insight into how to better craft experiences with your customers that last.
UI/UX Design
User interaction, interface design and experiences are the digital touchpoints that help your customers reach and you online and build rich relationships.
Product Design
Our team specializes in physical products, hardware and software integration, and mass production. Let us help you create cultural artifacts that provide impact.
Service Design
Services can not be an afterthought. From everyday transactions to memorable interactions that show a personal touch, let us help you create services that delight and retain customers.
Executive Training
We take pride in providing experiential learning experiences at both the highest levels of executive managament as well as director and program manager training. Have your executive suit take a 2 day leadership retreat and see customers and their business model in a whole new way. Or, push your best program managers to the next level with a series of design + management workshops over a design sprint (multi-week) engagement to see how our approach can help them better execute on your organization's objectives.
Leadership Retreats
One or Two day retreats focusing on experiential learning, human centerd design approaches and disruptive innovation.
Manager Training
Walkthrough your organization's own projects through a guided multi-week design sprint with our coaches and mentors week to week.
Our Approach
We build amazing experiences for our clients
Design is our passion and purpose. We pursue innovation, utilize multiple perspectives and appreciate humanity, in order to create influential products that better society.
Multidisciplinary Perspectives
The advantage of diverse perspectives is a broader social understanding of the world around us. Multi-disciplinary viewpoints stimulate creativity through cross-fertilization of ideas. My background in engineering, business, and industrial design makes me perfectly suited to lead multi-faceted teams.
Learn More
Human Centered
Without attention to the user and the greater social context of a product, design becomes saccharine sweet and artificial–adornment and decoration purely for it's own sake, with no greater purpose. Good design is not about dictating a style but about connecting with an audience's latent desire and needs, being cognizant of environmental impacts, sustainability, and triggering an emotive response through beauty and craftsmanship.
Learn More
Collaborative
A natural corollary to multi-disciplinary perspectives is respect for others' opinions. Management can not be dictatorial for true innovation to flourish. A great idea comes from anywhere and anyone. The old atelier models of the past do not create an environment of creativity and risk taking. They encourage mimicry and the status quo. I strive to create an environment of collaboration where the freedom exists to empower risk-taking and innovation.
Learn MoreOur Process
Custom Tailored, Human Centered Storytelling
Needfinding and Market Research
Our process focuses on not only quantitative market research and analysis, but more importantly, the qualitative, needfinding required to truly understand how your customers think and feel. Our job is to uncover the implicit insights that will revive and drive new customer adoption and revenue growth.
Project Definition
Products and services tend to fail at production, not due to poor implmentation, but of poor planning. The product fit, technology solution, or projected vs. real demand adoption are examples of poor planning and product definition, not poor execution. We strive on getting the "aim" right before investing heavily in the "shoot". It's surprising how a little bit more invested in this stage of the process tends to lead to large successes later on.
Ideation
When was the last time your team was honestly creative? Versus trying to execute on the boss' vision? On expanding boundaries, "yes, and" rather than limiting them "we tried that last year." We pride ourselves in a creative culture, where our ideation showcases our diversity of thought and inclusion of wild ideas.
Product Development
Design and developement in the product space is the happy marriage between design and engineering. Further it is understanding the inevitable tradeoffs between the two disciplines that makes product design an "art" rather than a science. Translating customer requirements into functional ones, and then understanding the impact of various engineering approaches can make or break a successful product launch.
Testing and Implementation
How can our product development process guarantee great customer experiences? Through our use of low fidelity prototyping and rapid iteration. Our testing and feedback modeling provide you with data much earlier in the process, amongst real customers, which can inform your implmentation plan before any hard development dollars are spent. This knowledge can reduce the risk in your implmentation plans, and provide certainty where its needed most.
Communication and Futuring
After a process cycle, we always take the time to communicate out, assess and commuinicate your objectives to others. We provide all assets and presentation matierals for your team's final implementation. Future steps, new lines of business, and financial implications are all part of this final phase of the process in order to help you deliver impact and growth.