Our Approach
We build amazing experiences for our clients
Design is our passion and purpose. We pursue innovation, utilize multiple perspectives and appreciate humanity, in order to create influential products that better society.
Multidisciplinary Perspectives
The advantage of diverse perspectives is a broader social understanding of the world around us. Multi-disciplinary viewpoints stimulate creativity through cross-fertilization of ideas. My background in engineering, business, and industrial design makes me perfectly suited to lead multi-faceted teams.
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Human Centered
Without attention to the user and the greater social context of a product, design becomes saccharine sweet and artificial–adornment and decoration purely for it's own sake, with no greater purpose. Good design is not about dictating a style but about connecting with an audience's latent desire and needs, being cognizant of environmental impacts, sustainability, and triggering an emotive response through beauty and craftsmanship.
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Collaborative
A natural corollary to multi-disciplinary perspectives is respect for others' opinions. Management can not be dictatorial for true innovation to flourish. A great idea comes from anywhere and anyone. The old atelier models of the past do not create an environment of creativity and risk taking. They encourage mimicry and the status quo. I strive to create an environment of collaboration where the freedom exists to empower risk-taking and innovation.
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Product Development
Conceive, Visualize and Execute new product designs and guide towards mass production.
Customer Research User Experience
Conduct customer discovery, detail their journeys, and provide you insightful strategies on how to cater towards their needs in a resonant way.
Executive Training
Educate your best performers to be more creative, innovative and empathetic, with a focus towards unlocking hidden value with your customers.
Product
From early work in product consultancies like IDEO Product Development, to fashion decor and home goods, the design of consumer products is the first, engaging touchpoint you have with your audience.
Transportation
New mobility concept design and human machine interface research point to new experiences in how we move and interact, both physically and virtually.
Environment
The work of environmental design (interior, residential and commercial) challenges a designer to think not only of product interactions but user experience through space and time.
Artwork
This work is rooted in a strong fundamental exploration in the fine and graphic arts, exploring the subtle differences that each new medium brings.
Teaching
One of my greatest joys is teaching others product design and design thinking. I cherish giving back to a community and profession that has given me such rich opportunities.
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Notable
My design work, teaching and research have been recognized all over the world. I'm humbled by the rewards and accolades and continue to strive every day to improve and grow.
Recent Projects
Impact for our Clients
Char-Broil Transforum
New ideas for products, customer experiences and busniess models. Our firm was hired by the New Business Ventures group within CharBroil to brainstorm new customer experiences, new brand touchpoints, and lines of business.
Toyota Mobility | OtherLab
Working with OtherLab, we designed a functional, carbon neutral concept vehicle to demonstrate the potential of alternative energy and what is possible with the power envelope of one day's sunlight.
Testimonials
What our clients say
Wayne - Please accept my heartfelt gratitude for joining us at ProductCon! The event would not have been as engaging and inspiring without you. You helped make ProductCon truly unforgettable and a huge success. Thank You!"
Matt Carey
EVP Customer Experience
Dear Wayne: Thank you for a wonderful and inspiring session on Design Thinking. My alumni colleagues have shared their enthusiasm for looking at problems in a different way. You've helped us better serve alumni and I am most grateful!"
Dene Sheheane
President - Georgia Tech Alumni Association
Thanks for all the creative energy: our Big Ideas session was hugely productive, and the level of engagement, quality of thinking and collaboration among all of you was dynamite."
Jon Hall
CEO SpencerHall Inc.